What began as an experiment in Brooklyn has now become an emerging, international fashion brand available in locations like the United States, Italy, and Turkey. Established in 2022, JUPITER is inspired by Cyberpunk and this underexplored subculture's many microcultures.
Thematically and aesthetically, the world is becoming hauntingly similar to Cyberpunk fiction. JUPITER's look combines the sharp lines of performance motorsports design with the dysto-industrial feel of the typical Cyberpunk environment. The label is influenced by the full visual spectrum of Cyberpunk from its Punk roots, to its Sci-Fi meanderings, into its Goth fringes.
Steven Sferlazza, the founder and director of JUPITER, was raised on Long Island and now shares time in the Hudson Valley and the Caucasus Region of West Asia.
25/26 CAMPAIGN - JUPITER THUNDER
THUNDER’S Black Buddha Colorway | Inspired by Saraburi, Thailand
JUPITER runs two-year campaigns, and the current THUNDER revisits the label's founding inspiration in East Asian Cyberpunk with a particular emphasis on 1980's "Crazy Thunder Road". This campaign explores aesthetic themes like Antiquitous symbolism, repeating patterns, and facial manipulation.
JUPITER RTW - Cyberpunk | Urban
1.7 FL OZ.
JUPITER Rakish is the signature scent of JUPITER, and as a unisex scent in masculine energy it can be anyone's sensory trademark. The scent's formula is complex but consistently dark throughout. Rakish was designed as a work of fine art with packaging materials imported from France, a full-face vinyl decal, and a gothic-inspired bottle invoking a grenade. The oil to alcohol ratio has less alcohol than most, which is sustainable to the wearer and which supports longevity of 8-10 hours.
Notes
Top: Lemon, Bitter Orange
Middle: Lavender, Musk
Base: Ambergris, Leather
The Streetfighter Short was JUPITER's first design, and this initial run of the work combines a classic crew silhouette with a windowpane graphic. The design, graphics, and general production of the Short were all done in Brooklyn; while, luxury tee-house ONNO from Colorado supplied the supple Supima cotton shirts. The 1988 promotional, wheat-poster graphic from AKIRA is heat-transferred on to complete the band tee appeal of this piece.
The Streetfighter Long is the follow-up in JUPITER’s graphics series that started with the Streetfighter "Band Tee". In motorcycling, Streetfightering is the practice of repurposing destroyed race bikes for street use. Likewise, the Streetfighter work transforms fashion using graphics. Made in Thailand & New York, the Long mats a proprietary heat-transferred graphic onto long-sleeve shirts designed in two variations. The first in Forest combines a Thai collar and buttonless placket with Western dress cuffs on the sleeves. The second in Soft Black uses an alternative Thai collar and a three-button placket together with Eastern deleted cuffs for the sleeves. With 100% Thai cotton that gets softer with age and graphic process that weathers like a band tee, the Streetfighter Long rewards you with every wear.
The Salvage Waistlace is a collaboration between Brooklyn-based sculptor Iulian Budea and JUPITER crafted from used motorcycle chains, stainless steel hardware, and rose brass embellishments. Motorcycle chains are cured to withstand insane abuse so manipulating these metals in a precious capacity requires significant skill. All pieces are finished with a unique surface crackling and with the Iulian Budea and JUPITER marks etched into the chain links. Salvage was designed as a standalone aesthetic statement or for use as a key chain.
The Salvage Necklace continues the metal accessory collaboration between Brooklyn-based sculptor Iulian Budea and JUPITER. This "over-the-clothes" necklace uses the same signature Salvage links as the Waistlace, with textured finishing and etched studio markings, but trades the stainless steel belt-loop clasp for a Japanese nubuck ribbon to wrap the neck. The ribbon comes pre-adjusted at around 26 inches but can be re-adjusted or deconstructed to wearer preferences. The Salvage Necklace is a portable and accessible way to enter JUPITER, but we recommend rocking both the Necklace and the Waistlace for a brash statement.
The JUPITER Club Tee is produced on 100% cotton, classic Hanes blanks of tropical weight. The blanks get thinner with washes and progressively accentuate male muscular physique more and more with wear. The collar-bone placement of the Letters is unique, and the mark itself is made from water-based dye matted to the shirt using silk-screen process. This ballistic logo shirt wears equally well for drinks and sky-dives.
Designed & produced on Long Island's Northeast End, the JUPITER Club Pad is a technical fashion accessory made from injection-molded polypropylene. The JUPITER Letters are hand cut and applied as a matte, race-grade stencil. The rope is a poly-satin lanyard. The Club Pad is a dynamic design that will release periodically in new ropes including fisherman's nylon, dog tag beads, and cravat silk.
JUPITER Naked - Bronzepunk | Transitional
1.7 FL OZ.
Rakish Naked is the intenso scent of JUPITER. Naked is unisex like our signature, but the formula adds feminine energy to the original by reengineering a sweet finish using Caribbean notes. The packaging suite mirrors JUPITER Rakish, but the vinyl label is banded instead of full-face "to show the engine" like an exotic super-car. The oil to alcohol ratio is even lower than JUPITER Rakish supporting 12-14 hour longevity. Rakish Naked is best for physical activity to social event transitions.
Notes
Top: Cucumber, Bitter Orange
Middle: Vetiver, Musk
Base: Ambergris, Patchuli and Caribbean-inspired additions
The Naked Jumper is the garment to end all garments in your capsule wardrobe. This knit was developed over 11 months with extensive R&D to be your partner for any occasion. The fitted mock-neck silhouette combining cotton for comfort, Lyca for toughness, Elastane for fit, and Kevlar for protection is home under a motorcycle jacket or a sport jacket. The Naked Jumper is organically dyed for sustainability using walnut fruits similar to the dying processes of Greek & Roman times, and the cuffed sleeves with reinforced thumbholes are both functional and stylish. The Naked Jumper excels at physical activity to social event transitions.
Sizes: S, M, L, XL, XXL / Color: Ghost
The Naked Shorts join The Naked Jumper as your breezy, tough, transitional bottoms. Developed like proper board shorts combined with the purpose of Muay Thai shorts, The Shorts keep you stylish from the mat to the dinner date. Board shorts used in functional surfing locales like Hawaii where surfing is both leisure and transportation are designed to go from the board with a rash-guard to events with a collared-shirt. These 19-inch shorts with an elastic waistband and side-adjusters like 1950s dress pants are made with the same cotton-elastane fabric as The Naked Jumper dyed with wild walnut fruits in the Catskill Mountains. The cargo pocket is large enough to fit phones with around 6.5-inch screens.
All JUPITER Naked garments distress like raw selvage jeans with an olive-green patina.
Sizes: One Size Fits Most / Color: Ghost
The Naked Gloves join JUPITER Naked as gala gloves that can hit the bag, hit the weights, and hit the asphalt. These gloves were designed to extend the elegant lines of The Naked Jumper while augmenting the sleeves with fourchettes that are entirely fingerless, cuffs that extend to the elbow, and reversible Kevlar pads that can protect the palms or the knuckles. The Gloves are made from the same cotton-elastane fabric as The Naked Jumper with dying by wild walnut fruits in the Catskill Mountains.
All JUPITER Naked garments distress like raw selvage jeans with an olive-green patina.
Sometimes you just need some cloth. The Blaze Cloth Naked is a collection of cloth quadrilaterals in refined European and West Asian silks and cottons. The Cloth sources materials in unique patterns from countries like Italy, Georgia, and Azerbaijan including Calabrian Damasks and Anatolian Seljuk Stars. Work construction utilizes all the various drape techniques for luxury scarves like rolled, single-sided pieces and puckered, double-sided pieces.
The Blaze Cloth Naked is a dynamic design in variable dimensions as seen in these squares:
32cm x 32cm Foulard, Single-sided, Cotton - $85
85cm x 85cm Headscarf, Single-sided, Cotton - $175
85cm x 85cm Headscarf, Double-sided, Cotton - $265
Sometimes you just need some chain. The Salvage Chain Naked joins the accessory line of JUPITER as the label's first precious metal piece. The Chain was designed and produced entirely in Hudson Valley, specifically in Valatie & Chatham. The chain itself has a 12-inch spread with six-millimeter links designed to connect points A & B with style.
This is a dynamic design that will be produced ready-to-wear and on special order in sterling silver and yellow gold.
Sterling Silver - $250
Yellow Gold - $4,200
The Glyphs honor the Bronzepunk spirit of Naked while celebrating Land of Three Empires style. Roman, Ottoman, and Persian ornamentation is prevalent today in Italy, through Turkey, to Iran and can be both aesthetically and energetically transformative. For example, the Egyptian Ankh symbolizes immortality, but in Ancient Rome it was also a talisman for Venus.
Glyph charms like the Ankh and Italian Cornicello will be dynamic designs cast in silver and yellow gold and presented on unique ribbons, like beached fisherman's twine from My Khe Beach in Danang, Vietnam.
Sterling Silver - $250
Yellow Gold - $4,250
Price and more details coming soon.
Whether rolled under the chin for drinks, soaked on the neck for sun, or wrapped up the face for speed, the Streetfighter Balaclava will become your security blanket. The Balaclava was designed in Baku, Azerbaijan and produced in both Hudson and Yonkers. With its elevated silhouette, flattering material mix, and sublimated Streetfighter pattern, be ready to capture hearts and compliments with this unique piece.
Sizes: One Size Fits Most / Color: Streetfighter Pattern