What began as an experiment in Brooklyn has now become an emerging, international fashion brand available in locations like the United States, Italy, and Turkey.  Established in 2022, JUPITER is inspired by Cyberpunk and this underexplored subculture's many microcultures.

Thematically and aesthetically, the world is becoming hauntingly similar to Cyberpunk fiction.  JUPITER's look combines the sharp lines of performance motorsports design with the dysto-industrial feel of the typical Cyberpunk environment. The label is influenced by the full visual spectrum of Cyberpunk from its Punk roots, to its Sci-Fi meanderings, into its BDSM & Goth fringes.

Steven Sferlazza, the founder and director of JUPITER, was raised on Long Island and now shares time in the Hudson Valley and the Caucasus Region of West Asia.